Recently, Texas Instruments (TI) has made a significant announcement with the release of a series of new-generation integrated automotive chips. These chips are designed to assist automakers in creating safer, smarter, and more immersive driving experiences for passengers, thereby accelerating the automotive industry's transformation towards intelligence and automation.
One of the core products introduced this time is the new-generation AWRL6844 60GHz millimeter-wave radar sensor that supports edge AI. This sensor achieves higher detection accuracy through a single chip running edge AI algorithms. It can support three key functions: seat belt reminder system occupancy detection, in-vehicle child detection, and intrusion detection.

It integrates four transmitters and four receivers, providing high-resolution detection data, and its cost is optimized to suit large-scale applications by original equipment manufacturers (OEMs). The collected data is input into application-specific AI-driven algorithms, which run on customizable on-chip hardware accelerators and digital signal processors (DSPs), greatly improving decision-making accuracy and speeding up data processing. During driving, the sensor has an accuracy rate of up to 98% in detecting and positioning occupants in the vehicle, strongly supporting the seat belt reminder function. After parking, it uses neural network technology to monitor for unattended children in the vehicle, with a classification accuracy rate of over 90% for small movements, effectively helping OEMs meet the design requirements of the European New Car Assessment Programme (Euro NCAP) in 2025.
At the same time, Texas Instruments has also launched a new generation of automotive audio processors, including the AM275x - Q1 microcontroller unit (MCU) and the AM62d - Q1 processor, as well as the accompanying audio amplifier TAS6754 - Q1. These processors adopt advanced C7x DSP cores, integrating TI's vector-based C7x DSP cores, Arm cores, memory, audio networks, and hardware security modules into a system-on-chip (SoC) that meets functional safety requirements. This reduces the number of components required for automotive audio amplifier systems. Combined with a low-power design, it significantly reduces the cumulative number of components in the audio system and simplifies the complexity of audio design. In addition, through the innovative 1L modulation technology, Class D sound effects are achieved, further reducing power consumption. The AM275x - Q1 MCU and AM62d - Q1 processors feature spatial audio, active noise cancellation, sound synthesis, and advanced in-vehicle networking functions (including Ethernet audio video bridging), which can bring an immersive audio experience to the vehicle interior and meet consumers' pursuit of high-quality audio.
Amichai Ron, Senior Vice President of TI's Embedded Processing Division, said: "Today's consumers have higher demands for the intelligence and comfort of automobiles. TI continues to invest in research and development and innovation. Through these advanced chip technologies, we provide comprehensive solutions for automakers, driving the upgrade and transformation of future automotive driving experiences."
With the rise of the automotive intelligence trend, the market demand for advanced semiconductor solutions is increasing day by day. The new-generation automotive chips launched by Texas Instruments this time, with their outstanding innovations in safety detection and audio experience, are expected to occupy an important position in the automotive electronics market, leading new trends in the industry's development and injecting strong impetus into the global automotive intelligence transformation. Currently, the AWRL6844, AM2754 - Q1, AM62D - Q1, and TAS6754 - Q1 are available for pre-production and can be purchased through TI's official website.
Post time: Mar-10-2025